Mobile firm Melodeo has unveiled a new peer-to-peer music-sharing feature using BlueTooth technology.
Seattle-based Melodeo provides music to subscribers through its “Mobile Music Solution”, which resides directly on the user’s phone allowing consumers to shop, preview, purchase and download over the air and play and store full-length music tracks.
Don Davidge, senior vice president of Melodeo said the P2P feature was a “huge win for artists, music publishers, record labels, operators and mobile phone users,” as all parties are compensated in the file sharing process.
Mobile operators are able to deploy Melodeo technology on their networks to offer their subscribers access to Melodeo’s music library provided by Warner Music Group and other record labels.
Users can send a selected track to another user with a Melodeo-enabled mobile phone located within BlueTooth range.
The song file, which is DRM protected, pops up on the recipient’s mobile phone and they can listen to a 30 second preview of the song. If the person likes it, they can choose to but it and the Melodeo server then sends a decryption key via the carrier’s network to unlock the song, and bill the purchase to the recipient’s account.
The Melodeo peer-to-peer system will also be used to send music as a gift, with the charges billed to the sender’s account. The firm said is also considering give customers “recommend a friend” rewards.
Tracks sent via BlueTooth technology do not use operator’s network bandwidth, which the firm said will provide a more efficient distribution mechanism for digital music.
Melodeo said its Digital Rights Management (DRM) solution fully protects the tracks in both download and peer-to-peer activities.
The service will be available during the first quarter in Europe, the firm said.
“We expect that as the service grows it will not only be a significant source of revenue for artists, publishers and labels, but will also bring music to new audiences,” added Davidge. “Ultimately, we anticipate that sending a song will soon be as common as sending a text message or making a call.”